I believe in user-centered design.

The most successful projects and products will always be those that are developed in collaboration with consumers, users, or audiences. Now that technology is increasing user participation, this collaborative relationship is more crucial than ever before.

I believe in designing a better world.

Great design should always be available to non-profits, schools, and other world-changers, regardless of their budgets. I prefer to work with progressive organizations of all kinds, helping them communicate their messages and make the world a better place.

My principles:

• research first
• always be honest
• help people and the planet
• never insult the user's intelligence
• clear is better than cool