Redesigning Mother Jones

The challenge in the most recent redesign was to move the site toward a more contemporary, blog-driven look aimed at capturing younger readers and broadening the site's appeal.

The solution was to involve user-testing at every step of the process, and to work with the editorial team to ensure fresh new content daily. The result was a content-rich site with regularly rotating top stories, blogs, and features.

Download a PDF of my analysis of Mother Jones users, gleaned from user surveys and focus groups and user testing performed in 2001.

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