Increasing Membership for Roots of Change

The challenge was to increase membership through a more visible, more appealing online signup system, and give the homepage a facelift.

The Solution

I created an eye-catching signup form at the top of the page, brightened the logo and navbar with some new colors, and offered a way to feature videos front and center.

I also edited several videos for Roots of Change, and set up a YouTube account for them.

New home page