about

I make my life at the intersection of social justice, creativity, and technology. I have been designing and building for the web since 1996, primarily for non-profit organizations in San Francisco. I led Mother Jones through a site redesign at a time when the magazine’s website was considered a side project. I learned video editing through my online community of fearless fangirls when Usenet and iMovie were cutting-edge technology. I was a geek before it was cool.

My principles:

• Great design should always be available to nonprofit organizations, regardless of their budgets.
• The most successful projects and products will always be those that are developed in collaboration with users.
• Research first. And during. And afterward.
• Make data-driven decisions, but don’t lose your soul.
• Clarity and sincerity should not be sacrificed at the altar of innovation.
• Engage the audience’s emotions, but never insult their intelligence.

I believe in designing a better world.