Advocacy Campaign

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petition page showing a photo of a woman wearing hijab, a petition form, and vibrant call-to-action language

As the organization began increasing its advocacy work, I helped plan and execute an omni-channel advocacy campaign including an online petition, email messages to multiple lists, a paid acquisition strategy, and social media activism. Partnerships on the ground and on the hill ensured the petition and signatures would be delivered to an influential target.

email promoting the campaign

I designed and produced this chaperone email, which had a response rate of over 2% and brought in thousands of new signers.

text graphic stating WOMEN'S LIVES THREATENED WOMEN'S RIGHTS IGNORED

I designed several bold text graphics to help drive signatures and sharing on social media.

flyer promoting the campaign

I also designed this flyer, which was distributed at a small event about rape in conflict.