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As the organization began increasing its advocacy work, I helped plan and execute an omni-channel advocacy campaign including an online petition, email messages to multiple lists, a paid acquisition strategy, and social media activism. Partnerships on the ground and on the hill ensured the petition and signatures would be delivered to an influential target.
I designed and produced this chaperone email, which had a response rate of over 2% and brought in thousands of new signers.
I designed several bold text graphics to help drive signatures and sharing on social media.
I also designed this flyer, which was distributed at a small event about rape in conflict.