Advocacy Campaign
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As the organization began increasing its advocacy work, I helped plan and execute an omni-channel advocacy campaign including an online petition, email messages to multiple lists, a paid acquisition strategy, and social media activism. Partnerships on the ground and on the hill ensured the petition and signatures would be delivered to an influential target.
![email promoting the campaign](http://www.laurashapiro.com/wp-content/uploads/2014/07/helms-mojo-email.png)
I designed and produced this chaperone email, which had a response rate of over 2% and brought in thousands of new signers.
![text graphic stating WOMEN'S LIVES THREATENED WOMEN'S RIGHTS IGNORED](http://www.laurashapiro.com/wp-content/uploads/2014/07/helms3_inst2.gif)
I designed several bold text graphics to help drive signatures and sharing on social media.
![flyer promoting the campaign](http://www.laurashapiro.com/wp-content/uploads/2014/07/helms_petition_flyer_FNL.jpg)
I also designed this flyer, which was distributed at a small event about rape in conflict.