The client, the UCSF Police Department, needed a multi-channel campaign promoting the WarnMe emergency notification system. The goal was to get faculty, staff, and students to sign up by entering their contact information on the WarnMe website.
I designed and produced several different posters, which were displayed on easels at strategic campus locations.
I also designed and produced a flyer, which was circulated to all campus mailboxes, and an email sent to every campus email address. The WarnMe website was given a similar look and feel.
The conversion rate for this campaign exceeded 8%.