Awareness Campaign
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The client, the UCSF Police Department, needed a multi-channel campaign promoting the WarnMe emergency notification system. The goal was to get faculty, staff, and students to sign up by entering their contact information on the WarnMe website.
I designed and produced several different posters, which were displayed on easels at strategic campus locations.
![poster with identical text to the one above, but the image is flames against a black background](http://www.laurashapiro.com/wp-content/uploads/2014/07/warnme_poster1.jpg)
I also designed and produced a flyer, which was circulated to all campus mailboxes, and an email sent to every campus email address. The WarnMe website was given a similar look and feel.
![flyer with similar design to the cell phone poster above, but additional language instructing readers how to set up their WarnMe account](http://www.laurashapiro.com/wp-content/uploads/2014/07/warnme_flyer.jpg)
The conversion rate for this campaign exceeded 8%.